What is Cultural Traction™?
Added Value measures a brand’s vibrancy in culture (VIBE), and the extent to which it is gaining or losing ground over time. This is Cultural Traction™.
But, why is culture so important? Only culture tells you whether your brand has got it or lost it. Culture is the currency of all our conversations and it is in a constant state of flux. Great brands know this and invest in marketing to stay ahead of the conversation.
