Is the Next Big Thing already here?
It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level.
Why sacrifice pleasure to the new Gods of Green?
In at No4…the big blue and yellow box
Few would have predicted 4th place for the Swedish democratic design giant (€23billion+ annual sales!). OK so they cannot quite compete with the tech trail-blazers Apple and Google but would BMW, Audi or Nike expect to be behind them? We think not.
When times are tough, a little fun always helps.
Against a backdrop of continued economic uncertainty, in which a retailer’s ability to deliver value for money to customers is increasingly important, the diverging stories of Target and Walmart illustrate how a company’s ability to be culturally relevant can help drive success.